Established business
The new site needed to modernise perception without losing the credibility of an existing technology company.
Netprotocol
Turning a new brand identity into a clearer, more confident digital presence for an established technology business.
Project overview
A new digital presence built around a wider repositioning of the business.
Netprotocol was undergoing a broader brand refresh with a specialist creative partner and needed a new website capable of carrying that identity into the digital experience.
Jublo worked alongside the brand partner to translate the visual and strategic direction into a responsive website, combining brand fidelity with practical content architecture, performance and ongoing maintainability.
The result was not simply a visual refresh of the existing site, but a clearer digital expression of the organisation’s services, positioning and technical credibility.
The challenge
A new identity needs more than a new skin.
Brand translation
The new site needed to modernise perception without losing the credibility of an existing technology company.
Clearer positioning
The site needed to explain what Netprotocol does more confidently and with less ambiguity.
Content structure
The site needed to explain what Netprotocol does more confidently and with less ambiguity.
Performance
The visual experience needed to remain fast and technically robust.
Maintainability
The client needed a platform that could be updated without undermining the design system.
Our role
Bridging brand strategy and digital implementation.
Jublo worked with the branding partner to interpret the identity for digital use and then carried that system through front-end development, CMS architecture and launch.
Our role included responsive implementation, WordPress development, content structure, technical SEO, performance and ongoing refinement.
Our approach
Translate the intent, not just the artwork.
Every engagement begins with understanding the organisation, the people involved and the outcome that matters. From there, we challenge assumptions, make deliberate decisions and engineer technology that can continue to evolve.
01
Understand
We worked from the principles behind the new identity and positioning rather than treating supplied layouts as fixed web templates.
02
Translate
The information architecture was organised around clearer routes into Netprotocol’s services and supporting content.
03
Structure
Typography, colour, imagery and spacing were adapted into responsive rules capable of working across a range of content lengths and devices.
04
Build
The site was developed as a bespoke Statamic experience with reusable content structures and a maintainable technical foundation.
05
Refine
Responsive behaviour, performance, SEO and editorial usability were reviewed alongside the visual implementation before and after launch.
Capabilities
Bespoke Statamic development
Responsive front-end engineering
Content architecture
Technical SEO
Performance optimisation
CMS development
Animation and interaction
Ongoing website support
Mobile optimisation
Brand-to-digital implementation
Brand into digital
Making the new identity work across a live website.
The visual identity had to remain recognisable across different screen sizes and content types without becoming rigid.
Typography, imagery, spacing and interaction were translated into a responsive design system that could support the real behaviour of the website.
Clearer communication
Help visitors understand the business faster.
The website structure was developed around clearer routes into the organisation’s services and expertise, reducing reliance on visitors already understanding the business before they arrive.
That improved both the user journey and the site’s ability to communicate its relevance through search.
The outcome