Building your business to a position where you are contemplating global strategies is an impressive milestone. It is also a milestone that shouldn't be taken lightly. The last thing you want is for a simple and innocent mistake to set you back. While it isn't impossible to recover from mistakes, if you can avoid them altogether, all the better.
What are global strategies?
Global strategies are essentially marketing strategies that treat the entire world as though they were one audience. They don’t take into account any local audiences.
Five of our favourite global marketing strategies
While you will want and need to put your stamp on any global marketing strategies you implement, it's always worth looking at brands you admire and deconstructing their campaigns as best you can; it may spark the idea of a lifetime.
With that in mind, here, in no particular order, are five global strategies from brands we love:
This brand, famous for its user-generated content platform, allows people to advertise and rent out their space and use the same approach in their global marketing strategy.
Relying on the power of social media, Airbnb used the hashtag #OneLessStranger and invited users to post images and videos of random acts of kindness using the hashtag.