Expanding your business successfully into new countries takes a lot of planning and preparation, in which you need to create a particular strategy. International markets are varied in terms of what the laws and regulations are within a particular country. Your approach into expanding your business into different countries should take a lot of research, as international markets will be different to the UK market.
Here at Jublo, we will talk you through some things to consider when creating an international marketing strategy.
Having a well-translated website
When expanding your business into a new international market, it is important to have a company website that translates properly into another language. This applies to all of your social media pages too. By doing this, you will be able to reach a wider target audience, gain more customers’ trust, and there will undoubtedly be an increase in user interaction on your website.
It is not enough to simply use google translate as it does not have a proofreading service, and can often translate some of your sentences incorrectly. Here at Jublo, we specialise in providing translation services for your business whether it’s for your website, social media pages, or brochures.
Read more here about what to consider when translating your website.
Customer service representatives
If you want your brand to be successful internationally, it is highly important that you have customer service representatives that speak the language of the countries you are trying to expand your business into. This is essential as you want your verbal communication between your brand and consumers to be as coherent and meaningful as possible to ensure best results for your business.
This includes adapting tone of voice to suit particular customers. In the UK, for example, it is typical to use an informal tone of voice, but have a strong call to action approach. However, in other countries, it is much more customary to adopt a formal tone of voice to help build a report.
Social profile set up
Having a prominent social media presence for your business is essential if you want it to succeed in a global market. This will allow you to gain more exposure online, attract new customers while building a relationship with them, and digitally advertise your business online.
By creating pages on LinkedIn, Facebook, and Instagram etc, you will be able to successfully increase brand awareness, and you will also be able to learn and understand your customer’s buying patterns, which will be incredibly beneficial for your business.
Research local customs
Depending on which country you choose to expand your business into, it is vital that you learn all about that country’s traditions and customs to ensure you reach the highest target audience that you can.
You should brush up on your knowledge of certain countries' business etiquette and their levels of formality to avoid making any mistakes that might offend or irritate someone. How one country operates business may be entirely different to how it is done in the UK market, meaning that you must be up to speed on local traditions and customs to ensure you make the best business decisions.
If you would like more information or to discuss how we can help you with your latest project, please complete our contact form or call us.