Please be aware that this information is for guidance purposes only and should not be constituted as legal advice. You should follow up with your legal adviser for more in-depth details surrounding your specific situation.
What constitutes personal information?
The Information Commissioner's Office states that personal data relates to information that can be used to identify someone directly or indirectly. UK GDPR states that this covers names, ID numbers, online identifiers, and location data, although this is not exhaustive.
It’s fair to assume that email addresses, phone numbers, home addresses, and handles for social networking profiles will all be considered to be online identifiers.
Why is privacy so important?
You've probably heard the phrase 'data is more valuable than oil or gold'. Digitally speaking, there are so many ways you can use someone's personal information to entice them to perform a specific action - like buy one of your products.
Scandals such as Cambridge Analytica showcase why it's so important to respect the privacy of anyone willing to share personal information with you. When someone hands over their data, they are essentially saying - I trust you. If you breach that trust, even just once, not only will you be liable for legal action, but your brand reputation will most likely be damaged irrevocably.
What do privacy laws protect?
Privacy laws will vary from country to country; however, they will operate to protect the person whose personal information is being taken and used. You can find more information on privacy laws by country here.
In a word, yes. And the laws that regulate privacy policies will differ from country to country. So, for example, in the UK, you must abide by the General Data Protection Regulation. If you target an audience in Canada, you have to operate under the Personal Information Protection and Electronic Documents Act. The EU has the Cookies Directive and so on.
Jublo provides digital marketing consultancy services that can help you successfully branch out into your target market. Whether this is your first website looking at a UK audience, or you’re ready to branch out overseas, get in touch with us for help and advice.