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Does Your Business Need An App?

6mins read

Over the last century, businesses have been told that they need to invest in so many things to help them to connect with their customers and build stronger revenue streams. From business cards and marketing brochures to anonymous feedback surveys and websites; businesses have spent millions of pounds to both get and stay ahead of the curve.

The truth is, not every business needs to invest in every single sales and marketing tool available to be successful, but selecting the right avenues to invest your finances into is an important and sometimes difficult decision.

What is an App?

A mobile application, abbreviated most commonly to just an App, is a software application that has been designed to operate from a mobile device.

Native applications are designed specifically to interface with a mobile operating system, such as iOs and Android. While web apps are written in HTML5 or CSS and are designed to operate through a web browser (such as Google Chrome).

It is in native applications where businesses are encouraged to invest most often.

What are the 3 benefits of having an App?

Investing in a mobile app can bring significant benefits to your business; and these benefits can extend beyond simply generating more revenue. Here we unpack 3 of the key benefits that could multiply the value of your business.

1) It’s a Direct Marketing Channel
How much do you spend on Social Media Advertising, Google AdWords, Direct Marketing, Telemarketing and SEO every month just to get your latest products and product offers in front of customers that have shopped with you previously? I imagine it is a lot if you are a DTC (direct-to-consumer) business.

Having a mobile app sitting on an existing customer’s phone cuts out so much of the noise that your competitors can make, and puts you right at the fingertips of your customer when making purchasing decisions.

2) Kill the Competition
If you are operating in a niche industry, or an industry that is a little antiquated; developing a mobile app is probably going to shift you into a gear above where your competitors can get to quickly; as even if your competitors copy you, it will  take them time, and you’ll already have had the opportunity to capture the market.

Giving your customers something that your competitors can’t is just another business USP to add to your existing marketing mix; and most importantly, it kills the competition.

3) Improve your Customer Engagement
Rationally, the more regular touchpoints that you have with your customers the more likely they are to return to you when they need you (and sometimes even when they don’t, but are feeling impulsive). A mobile app can help to significantly increase your levels of customer engagement.

Push notifications, messaging services, content updates and account logins are valuable tools that are built into native apps and web apps - all providing opportunities to connect with your consumers, and form an ongoing relationship.

3 Questions to ask to determine if you need an App 

“All the big businesses have them, so I need one for my business too” seems to be the most common reason why business owners believe that they should invest in an App for their business. There are many benefits to having an app, but you should ask yourself these 3 key questions before investing time and money into the process.

1) Do you have the bandwidth?
No, when we say bandwidth we don’t mean do you have a strong enough internet connection for an app. What we’re asking is, do you have the resources to acquire, maintain and advance an app to add value to your business?
Developing an app may seem like a one-off financial commitment; but maintaining it, updating it, and getting your app in front of your prospective and current clients will inevitably come with further costs and a substantial time commitment. It is prudent to make sure that you understand the long-term resource requirements needed before jumping into any development.

2) Is your business a one-time-thing?
Some businesses will only ever see their customers once in a lifetime, as is the nature of the product that they sell. For example, if you are a radiator ecommerce company selling reliable products with 25 year guarantees, it is unlikely that your business will benefit from a mobile app; as your customers are unlikely to return in a reasonable timeframe - no matter how hard you push them.

However, if you are a food meal prep company looking to improve your client retention rate through serving recipe ideas, and lifestyle content then a mobile app is likely to be the perfect addition to your marketing mix.

3) Would it benefit your business to be more visible?
The average UK adult spends 4 hours and 8 minutes using their mobile phone everyday, a huge increase from the sub 3 hour daily screen times that were typical pre coronavirus.

This means that just the presence of a mobile app on a customer's phone is likely to increase brand presence in a customer's mind than a multi-million pound TV advertising campaign. If your business sells impulse purchases or products of regular need, having app presence on thousands of phones could boost your revenue significantly. 

How much does it cost to develop an App?

A simple web app or mobile app can be relatively inexpensive. However many of the more simple builds will have limitations that could restrict your scope of use after launch, so we strongly recommend investing in a bespoke app solution. While bespoke solutions will likely cost more, the value added to your business will be  multiples stronger.

How Jublo can help

Here at Jublo we have a full stack of marketing services that help businesses to reach their customers better, and more cost effectively; and this includes our app development service. Our team of experts can work with you from inception and design through to delivery and beyond. Get in touch with a member of the team today to find out more. 

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