Jublo is a certified UK translation and digital agency based in Leeds.

Why Is Social Media Important For Business?

6mins read

People are always looking for ways to improve their business and in today’s world, not using social media is no longer an option for brands. With the right social campaign services, your business can become more successful by establishing a strong online presence and brand identity.

Let’s put it this way, there are currently 4.48 billion out of 7.753 billion people using social media today - that’s almost half the population. It doesn’t matter if you own a tiny coffee shop nestled away on a lonely street, or a big-time SaaS brand, social media is an integral part of any brand.

We discuss five reasons why a brand needs social media to thrive and its impact on client relationships.

Why is social media good for business?

In recent years, social media has become a vital tool for brands to grow their customer base. In fact, without the right use of social media, it is impossible to compete in today's business world. Social media provides a way for businesses to build relationships with customers and create conversations that lead to revenue opportunities. 

Why is social media engagement important for brands?

The higher your social media engagement rate, the stronger the relationship between you and your clients. Engagement rate is measured by how effective a brand is in interacting with its audience - this can be in the form of likes, shares, comments and retweets. 

Your engagement rate is also an indicator of authority and trustworthiness for other potential clients. If a user were to land on your profile, they’d be able to verify you are a legitimate brand based on the positive interaction on your account. 

Engagement rate also works in your favour when it comes to getting on the big guy’s side. Every reaction you get lets a social platform know that your content is interesting and useful to the audience. 

What are the 5 main reasons businesses use social media?

Social media is now an integral part of any business's marketing strategy, but many people still don't understand the value it can bring. We cover some reasons why social media will be important for your business, as well as tips on how to make the most out of it.

  1. Build brand awareness

The three main social media platforms on everyone’s minds are Facebook, Instagram, and Twitter. These three platforms traverse the globe and are used by a large majority of countries worldwide. This means you have the means to build brand awareness on opposite ends of the globe. Provided that you use translation services to transcreate your content so that it is sound to multiple languages and cultures. 

Whether you’re using ads, referrals, influencers, or simply posting likeable content, social media is a powerful tool to create your brand image and uphold your business values. A positive brand awareness is what is going to build a loyal following and attract potential clients. 

  1. It’s an affordable way to grow a client base

Forget about spending thousands advertising on bulletin boards - social media is one of the most affordable ways to increase your brand awareness and reach.

You can get a lot for your pound when it comes to investing in social campaigns and advertising in the world of social media. You’ve got the freedom work with your budget to develop strategies for advertising online - with as little as £10 a month, you can run Facebook ads

Before building an ad campaign, it’s essential that your team has developed content and social media marketing strategies to establish your target audience and goals. That'll help you waste unnecessary budget on ads that aren’t set up in the right direction.

  1. Understand trends & competitors

The best way to stay ahead of the game is to be in the game. If you’re not using social media, how are you going to keep a close eye on your competitors? 

As well as competitor checks, an online presence allows you to keep up with all the latest trends that are attracting your target audience.

  1. Builds authority

There are many ways social media can help build authority. It's important to follow the three main points of what makes up influential content: quality, quantity, and consistency. If you post high-quality posts that are relevant to your audience and you consistently provide content, you will start to see an increase in followers and engagement with your posts.

  1. Provide support & build relationships with customers

Gone are the days of communicating back and forth via email. Your customers want a snappy reply. With more and more companies providing support via social media, quick online responses won’t only help you stay ahead of competitors, but they’ll also improve client relations. 

  1. Bonus: Increase website traffic

Blogs and websites are excellent methods for increasing your website's ranking in Google, but if you want a more direct approach, try using social media. You can set up specific posts or tweets that will go out when you publish new content on your site, which means the people who follow you will see it as soon as they log onto Twitter or Facebook.

To conclude why marketing on social media is important for brands

Regardless of the industry you’re in, social media is an integral part of your success. From building brand awareness and client relationships to understanding trends and spying on competitors, 

Get in touch with us to learn more about how we can help you translate your social media content to target a wider audience. Our translation experts work to ensure that the message, along with all of its nuances and tones, still work with different cultures. 

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