Jublo is a certified UK translation and digital agency based in Leeds.

What is PPC in Digital Marketing?

Blog
Digital
4mins read

PPC, short for pay-per-click, is a very useful digital marketing strategy. While driving organic traffic should always be part of your marketing mix, there are extra avenues that are worth looking into. 

In this post, Jublo looks into PPC, its importance in digital marketing, its relation to Google Adwords, and more. Keep reading to find out more about adding PPC advertising to your digital marketing strategy

How is PPC used in marketing?

PPC is an advertising option in which you pay a fee every time your ad is clicked on. This digital advertising option is all about relevance and allows you to specify the exact parameters around your ad placement, which allows you to use your data to create well-placed ads. This, in turn, offers greater ROI than many other marketing avenues.

Why PPC is important in digital marketing?

PPC is an important element of digital marketing for a number of reasons. One of its main benefits is that it displays your post or page at the top of the SERPs without it ranking organically. As you may be competing with websites that have a high domain rating, many authority backlinks, or a strong SEO presence, using PPC is a great way to ensure that your content is seen.

Driving organic traffic can be challenging for websites that are starting out or have not built their pages and posts according to optimal Search Engine Optimisation processes. In these cases, PPC offers an excellent avenue to the top of the SERPs.

Are Facebook ads PPC?

Yes, Facebook ads are a form of social PPC, as you have to pay every time your ad is clicked on. You may also be charged based on other metrics, like ad impressions, video views, etc.

What is the difference between PPC and Google Adwords?

Google Adwords are simply a form of PPC. AdWords is Google's PPC advertising platform. And since Google is the most commonly used search engine in the world, PPC advertisers generally use AdWords to bid on the keywords they want to trigger their sponsored ads.

Google is the market leader, with a market share of 85.55%. For this reason, making use of Google Adwords is a great option when starting your PPC campaign.

PPC Marketing for a global audience

Are you branching out into a new market? Reaching the top of local SERPs in the local language of the country that you’re expanding into can be challenging, and PPC is often the best way to tackle this challenge. However, you’ll need to translate your PPC campaigns first.

This is where we come in. Jublo has many years of experience in website translation, as well as many other industries. So we know that expanding your market will be ineffective if you cannot successfully communicate your offerings to the new setting. 

Multilingual PPC, which is also known as international PPC, tailors campaigns according to specific areas, languages, and the cultural context in which they are located. This goes beyond direct translation and is far more likely to engage potential customers. 

If you would like to know more about translating your PPC campaigns, contact us today. We’d love to work with you to expand your business into new markets.

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